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New tours for 2010: Wine tours in France- striving for authenticity, and redefining luxury

Pascale Bernasse | Friday, Sep 11th 2009

Our wine tours to France are crafted to the individual needs of our clients based on their vision or idea of their ideal vacation. Custom designing each and every tour is labor intensive, requires creativity, and is subject to factors beyond our control. And that is exactly why we love what we do…
After a very busy summer season, I took time to reflect on what we love about wine touring in France, and our role in planning such tours. The exclusive nature of planning a wine tour to France for a connoisseur, to a novice, and everything in between evokes a special feeling that is not easy to describe. We are honored that such a task is given to us and plan each and every tour as if it were our own, or for a close friend or relative.
There was an interesting article that explained how an older lady, after losing her husband of many years, had never taken a trip outside of the United States, and after careful deliberation, decided to travel to Europe. Unfortunately the person who consulted with her did not take the time to better understand her “dream” trip; the end result was a poorly prepared tour that crushed her dream of discovering new and exciting vistas. I was touched by the sense of regret the author had for his mother and have felt that sense of disappointment personally on some of my travels planned by others in the past.
We have many “opportunities” when we design a tour, including pairing accommodations with clients’ preferences, a guide that has a similar background or a quality we feel may enhance the wine touring experience, estate visits that are varied and offer new insights, and an experience that exudes authenticity. This is what I call redefining luxury. A unique, exclusive perspective with limited production. Just like a cult wine or precious gem, the small batches of highly personalized, labor intensive experiences are highly appreciated by those looking for an alternative to the common tour.
So in planning new opportunities for wine touring in France for 2010, we seek out the exclusive, as we always do. But we don’t stop there; we look for the limited quantity of experiences, whether it be a private chateau, quality rather than quantity estate visits, and opportunities to reach outside of our comfort zone to experience authenticity and provenance.
We are humbled by the number of people who share this vision and entrust us with planning their journey, as well as collaborators across the pond who embrace this same sense of pride in craft.
Take a look at our new tour opportunities for 2010. We offer our flagship tours, as well as new opportunities I call “immersions”- short, highly concentrated and not-to-be-found elsewhere. And if you are looking to elevate your experience even more, consider our wonderful custom touring or our value-packed bundled tours.

We look forward to hosting you.
A bientot,
Pascale Bernasse

Copyright ©2009 French Wine Explorers

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