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Are You Confused By Italian Wine Labels? Helpful Professional Tips

Kathy Merchant | Wednesday, Oct 25th 2017
Italian wine

How to Read Italian Wine Labels

Trying to find a wine you like can be confusing, no matter where in the world you live or shop. Most retail shops organize wine by country, but some use grape variety or style as the theme. Mastering the scope of Italian wine is a formidable task. There are about 2,000 different indigenous, traditional, and international grape varieties. Consumers have two good shopping options. One is to tap the knowledge of a trusted wine merchant. The second is to learn the crazy-quilt of Italian classification and labeling systems.

So what’s the best way to determine where your wine is produced, and furthermore, what’s inside the bottle? We’ve got a quick and lean reference guide to help you understand the intricacies of wine from this beautiful region.

Italian Wine Classification

Like many countries, Italy regulates both place of origin and standards for growing grapes and making wine. The top categories are super-regulated.

  • DOCG is the highest classification (Denominazione Origine Controllata e Guarantita) meaning controlled place of origin and guaranteed wine growing practices.
  • DOC (Denominazione Origine Controllata) like DOCG have place and grape requirements, but may follow fewer production rules.
  • IGT (Indicazione Geografica Typica) is true to a regional style. Winemakers have more creative latitude. They can use grapes that are both Italian in origin and not Italian in origin, like Merlot.
  • TABLE WINE  is generally sold only to locals and not exported.

Italy has 20 defined wine regions. There are 408 named quality appellations: 74 DOCG and 334 DOC. Tuscany and Piedmont are the top regions from a quality and commercial standpoint. Piedmont has 17 DOCG and 42 DOC. Tuscany has 11 DOCG and 41 DOC.

So what does an Italian wine label actually tell you about what’s in the bottle? The short answer is: It depends. Let’s answer this question one region at a time. We’ll start with the nuances of Tuscany and Piedmont, Italy’s two most important quality wine regions. Together, Tuscany and Piedmont represent 38% of all DOCGs and 25% of all DOCs.

Of particular note is that Piedmont does not use a regional IGT designation. But IGT is very important in Tuscany. The category “Super Tuscan” is an IGT, for example. Winemakers blend familiar international red grapes such as Cabernet Sauvignon and Merlot. This modern marketing strategy has been wildly successful.

Name of Place vs. Name of Grape

A source of label confusion is the name of a place versus the name of a grape.

In Tuscany, where there are three main wine regions, the primary red grape is Sangiovese. Here are some points to note:

  1. Sangiovese never appears on a label
  2. Brunello is its regional name in Montalcino
  3. Vino Nobile is its regional name in Montepulciano
  4. The third region, Chianti, only uses the name of the region on labels.

In Piedmont, the primary red grape is Nebbiolo. Things to remember when reading wine labels from Piedmont:

  1. Barolo and Barbaresco, Piedmont’s two most famous wines, are both made from Nebbiolo, and are names of the towns as well.
  2. Nebbiolo never appears on the label

The puzzle pieces of place, grape and quality come together on the bottle label. One last quirk in Italy is the use of brand names by Super Tuscan producers. Below is a graphic that illustrate how these principles are applied in practice.

Click on the image to view it larger.

Name of Estate

Want to learn more about Italian wine? Check out our small group tour Treasures of Tuscany and Piedmont on our Italy Wine Tours page.

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